Description

Digital marketing is different from traditional offline marketing, but it is still marketing. Moreover, any marketing program benefits from having all of its parts working together as a whole. Rather than implementing search, social media, mobile, and every other digital marketing tactic individually, what you really need as a small business owner is to know is how to integrate them into a single digital marketing program that builds on each success. 

Key Takeaways for the Small Business Owner: 

● How to apply market segmentation to digital tactics 

● How to listen to what customers say and to watch what they do 

● How to improve your digital marketing return on investment 

● How to manage organizational change to improve digital marketing 

● How to expand reach across your entire organization 

Speaker(s): Derek Schmidt, CEO DesignLoud Co-Sponsor(s): Greater Area Topsail Chamber of Commerce 

The Lunch and Learn Series is free to attend. A boxed lunch is available for purchase by emailing director@topsailchamber.org or by calling 910-329-4446 $10 for Chamber Member $15 for Non-Chamber Members 

Fee: No Cost

Register with the Cape Fear Community College by clicking HERE!